Comment from Ryan Farrell (General Counsel at Pricefx)
Price fx Inc.SupportBusiness
Summary: Price fx Inc., an AI-powered pricing intelligence platform provider, supports the development of updated guidelines that address algorithmic pricing. They advocate for a fact-based analytical framework that evaluates antitrust risk based on data sources, algorithmic operation, and pricing execution rather than categorical prohibitions.
Price fx Inc. submits the attached comment in support of updated competitor collaboration guidelines that address algorithmic pricing. We specifically advocate for the guidelines to endorse algorithmic pricing where implemented in a manner that does not introduce meaningful antitrust risk and propose adoption in the guidelines of a fact-based analytical framework that enables users, providers, and regulators to evaluate that risk.