Comment from Nandu Machiraju (Senior Vice President and Deputy General Counsel at the National Association of Broadcasters)

Summary: The National Association of Broadcasters (NAB) supports the development of the Collaboration Guidelines, urging the agencies to recognize that coordination in highly fragmented industries can be procompetitive. They specifically request that the guidelines include safe harbors or clear guidance for coordinating the transition to the ATSC 3.0 standard, joint licensing with AI platforms, and trade association advocacy activities.